Blog Tips, Blogging Success, Mom Marketing Coach |
Congratulations on your decision to start a mom blog!
Just like all pursuits in life, you’ll not get it perfectly the first time and that’s okay! As the cliche goes, everything worth doing is worth doing poorly at first.
Of course, there are exceptions, but what I’m saying is that you don’t need to be disheartened as you bump into the gutters of the learning curve in this mom blogging journey.
And unlike ten years back, today, you can tap so many resources online every time you feel lost while you’re blogging. You have Wikipedia as the main source of legit information about anything. You have Google News to check for the latest updates on more serious matters. And you have, of course, Google itself to search for literally everything under the sun.
Just in case you get too overwhelmed, here are a few tips on how to look like a pro mom blogger even on your first week of blogging.
Start with the name
The success of your blog starts with the name you’re going to choose. It has to catch the attention of your target audience and showcase the identity of your blog. Keep in mind that the shorter your name is, the easier it is to recall. Come up with a name that contains all of these elements and you’ll surely have a winner in no time.
Find your passion
The passion you feel for a goal or a field of interest you want to pursue is the fuel you’ll need to keep going. It’s crucial to discover what you’re passionate about and focus on learning everything about the matter at hand. It can be something simple, like writing poetry, or something as complex as building cars.
No matter what you’re passion may be, you need to go out into the world and find it. Otherwise, you’ll be tossed in the wind by any trend or fad that comes along your way. Create social media accounts too and add awesome content on your Facebook, Instagram, and other social media accounts.
Find out your strengths
Have you found your passion? If you have, it’s time to identify your strengths and capitalize on them. You need to find out what you’re good at so you can know how to focus your passion. At the same time, you also need to learn the areas where you’re weak. Knowing these things will help you improve and take your blog to the next level.
Keep learning
Now comes the exciting part – learning. Most people balk at the idea of learning new things but you shouldn’t. It’s a key element to your blog’s success. You need to read every significant article about your specific field of interest and watch every tutorial video that comes along with it.
You might also be interested in attending workshops or speaking to those who have been doing your passion for the longest time. Just keep yourself humble and hungry for the idea of learning and you’ll definitely go far with your blog.
Do interviews
Speaking of connecting with the right people, it’s also vital to interview them once in a while. You’re going to gain several benefits in achieving this goal.
First off, you get to learn from these people and the experience they have gained over the years. Second, you get the chance to practice your communication skills, both in speaking and writing.
Last, but definitely not the least, you get to have awesome content for your blog. Do these interviews on a regular basis, add some amazing photos, and your blog’s online presence and reputation will exceed your expectations. As you do that, keep in mind these 5 key elements in of a great blog post.
Be authentic
No one wants to read and follow a blog that doesn’t show any personality. People are attracted to authenticity and allergic to anything fake. Make it a point to connect to your target audience with utmost sincerity.
Try to learn the culture and find out what drives them in this life. Soon enough, your posts will connect to these people by adding value to their lives. The key point here is to always bring that personal touch to your blog.
Things like responding to comments, writing in an easy-to-understand style, and showing a bit of your daily routine will go a long way in connecting to the crowd.
This article was originally posted to Mom Marketing Coach
Blog Tips, Blogging, Blogging Success, Mom Marketing Coach |
These days when opening your laptop is like going outdoors and meeting tons of people, you don’t really need to be away from home to reach out to the world. Communicating with your friends and family and with people whom you share the same interests with can be done within the confines of your home. That in itself is a lot of fun!
Gone are the days when women with children seem to be locked inside the toxic world of motherhood, without anything else to do but to take care of their children. Now, you can do so much more, learn so many things, and connect to the world even when you’re a stay-at-home mom. But a lot of moms like me have discovered that there’s a way to use that global access for something more productive. That’s by having your own mom blog!
You may be hearing this ‘mom blogging’ for the first time. In that case, you might want to read our earlier post about how to start a mom blog. And if you decide to push through with this journey, you’ll be one of the thousands to millions of moms out there who took this path and hopefully, you’ll love it too.
As for me, these are the reasons why I find mom blogging very helpful for all the mommies out there.
It’s fun.
When all you do for the rest of the day is to change nappies, cook meals for your kids, play with them until they get tired, and take a peek on social media when they’re too tired to play, you’ll surely find mom blogging sooo fun!
Imagine sharing your ideas to the whole world for free and exchanging thoughts with those who have the same experience as yours. You can share the ups and downs of being a mother. You can tell your fellow moms about the hacks on how to make a mom’s life easier. Above all, you can be yourself and share your passion to tons of people without having to leave the house. Isn’t that fun?
You can earn from it.
In case you don’t know it yet, a lot of mom bloggers out there are earning millions of dollars by sharing their true selves to the world through their blog sites. If other blogs can be monetized, you can moneytize your mom blog too! Not that we’re saying you should do mom blogging for this sole reason, but if you can earn while having fun, why not?
You can destress through it.
Moms understand that our journey involves a lot of inner battles. Our daily environment may be filled with children’s laughter and silliness, but there are private moments when you just want to give up. It’s during these stressful times that mom blogging can help you.
Instead of keeping everything inside, you can share your thoughts and feelings through your mom blog. It could be a personal journal of your struggles and victories as a mom. This will help you de-stress. Plus, you might get some insights and tips from moms like you on how to handle what you’re going through.
You will learn from it.
As you do mom blogging, you will realize that this journey requires learning new things. In fact, writing posts in your blog will lead you to the routine of researching. If you’re not the type of mom who reads a lot, don’t panic! Doing online research for your blog is not as boring as it sounds.
If you’re writing about what you love, like pop culture or the Marvel Universe for example, then reading about it will never bore you. It won’t feel like working at all. What’s great about blogging is that your knowledge base will only grow as you write more.
You will know yourself better.
Speaking of more, another good thing about mom blogging is that you will discover more about yourself. As you brainstorm content for your mom blog, you will find out more about your interests – what topics are dearest to you, what things you want to learn more about, and which ones you write the best about. You’ll discover new passions and pursuits. Your journey to self-discovery will grow deeper as your horizons expand in the world of blogging.
It will help you become a better mom.
When you know yourself so well and you continue to discover new things while mom blogging, you’ll also have more things to share with your children. When you have a passion that keeps you going every day, you’ll be happier and more content. You will have an outlet when you’re too stressed and you’ll have a sense of purpose. As you become a better person, your children will be the biggest beneficiary.
You should contribute to the mom community.
Since I’ve been mom blogging for years, I see it now as a responsibility to the mom community. We know that being a mother is not easy and if you have the chance to make it less burdensome for another mom, wouldn’t you do it? I would. What can stop us when we have free access to the internet and there are websites that offer blog domains for free?
You can help other moms out there by sharing what you know through mom blogging or by simply being an inspiration to all of us that a mother can have a meaningful life apart from rearing her children.
This article was originally posted at Mom Marketing Coach
Blog Tips, Blog Traffic, Blogging, Blogging Success, Grow Your Audience, Marketing Tips, Mom Marketing Coach, Mompreneur |
Mom Blog’s Five Content Ideas
Social media marketing has been one of the most effective strategies in introducing a brand. It’s also a proven tool to sustain a good reputation.
The question is, have you been using social media to boost your business presence? And if you are, are you using it the right way?
These are the questions that we plan to address in this post. If you’re encountering problems like not knowing how to start in marketing your online shop or mom blog through social media or running out of content to share, you’ve come to the right place.
What we’d like to share with you first is that you can’t post just about anything in your online shop or mom blog’s social media accounts. But you cannot be too careful either that you tend not to post anything at all.
For us, the perfect balance lies in the diversity and sufficiency of content that you share in these accounts. Here are some content ideas that will help keep your social media presence consistent.
Blog Posts
Obviously, if you’re a mom blogger with your own blog site, you should publish these blog posts to your social media accounts. If you write once, twice, or even more frequently in a week, then you should have more content to post in your social media accounts.
Even online shops should have a blog page in their website where posts can be published. This is where your ideas, tips, explanations, and elaboration about your products and services can be written.
Quick notes on publishing blog posts to social media:
- Always upload an attractive featured image that goes with the link to your blog post
- Make a very short description as the caption for the link post
- Instagram doesn’t show a clickable link so you might want to shorten the URL of your post by using third-party apps or programs like Rebrandly
- Better to have a uniform caption across all social media accounts for consistency
Your Own Photos
Photos are eye candies. This has been proven by the popularity of Instagram as a photo-sharing site. People love sharing and looking at photos whatever those photos may be so make sure you show yours.
If you’re selling products from your online shop, share photos of them on some days when you don’t have any new blog post to share. If yours is a mom blog site, share a photo related to your niche and write a catchy caption for it.
Graphic Design
As we said earlier, the content of your social media accounts should be diverse. Aside from purely single photos or collage of photos, post graphics on some days too. This kind of content is more catchy than pure texts and it’s effective in delivering a message at one glance. It could be a graphic design of your promo for the month or an infographic explaining something on your niche.
If your mom blog is about parenting, you might want to share a creative infographic showing a day in a businesswoman-mom’s life. If you’re selling healthy baby products in your online shop, you might want to share graphics showing the advantages of those products. Extend your imagination and go as creative as you can. You have so much time to do that with 7 posts a week, one each day, or more!
Website Pages
Still not enough graphics, photos, and blog posts to share? Then post a link of your website pages to your social media accounts.
Publish a link post of your About page and write a very short summary of it as the caption. Share your Reviews page so your audience can see how trustworthy you are. You can also share links to your Service pages to tell everyone what you can do for them.
Use these website pages to introduce yourself, your products, and your services to your audience little by little.
External Sources
Now, we’re going offsite. You can make your social media posts highly diverse by sharing something interesting from another website every once in a while.
For example, if there’s a latest global news that everyone is talking about, share a link from a news site to your page and put a caption that people can relate to. The same strategy applies when there’s a local news in your country that’s worth sharing.
Some other external sources that you can publish in your social media accounts are links, videos, and photos about trending online topics. They will easily catch the attention of your audience so expect to reap thumbs ups and hearts when you post them!
Last Piece of Advice
Consistency is the name of the game in social media marketing. You cannot stop because you don’t have a content to post. Instead, you should keep looking for content so you’ll have something to share with your audience. This is how you start building and maintaining a strong presence in this marketing arena.
This article was originally posted Mom Marketing Coach
Blog Tips, Blog Traffic, Blogging, Blogging Success, Mom Marketing Coach |
Mom Blog Post 5 Key Elements
The goal of this article is not to impress you but to educate you.
When you start with your mom blogging journey, it’s like you’re back to that first day in your first job where you feel totally lost. The office looks like a large room full of experienced people who are ready to eat you alive the moment you do the first dumbest thing that you can do in that office, which you eventually will because you are clueless!
Now, know this.
The online world is not just a large room but a sea of 1.8 billion websites competing against each other for the attention of over 3 billion people who have access to the internet. Translated in simple terms, one person has 3 billion options on where to look at when they open their browsers.
Now that sounds like an oversimplification of things, but with that statistics, how can your Mom blog or online store stand out? Why will a user look at your website? Why spend a few seconds staying at your website when they have over a billion other options?
The answer is this: give them a reason to stay from the time they land on your page until they read the very last word.
In this blog post, you’ll learn not only one but five elements of a blog post that might keep a reader longer in your website.
There’s no better time to know this than now:
The power of your website to make readers stay is one of the first factors that Google considers in ranking your website.
Now, let’s begin.
A Great Structure
In our previous post, we talked about how to brainstorm content for your mom blog.
While you do this, take note of Brian Dean’s advice.
He said that it would be helpful to look into websites offering online courses like Udemy, Alison, and Open2Study to discover topics with huge viewership under your particular niche.
Focus on the courses which many people have enrolled to, especially those they paid for. The reason is obvious. If thousands or millions of people studied that course and even paid for it, then that much people will also be interested in your blog post if you write about it!
The next step is to look into the curriculum of that course and use it as a basis for your structure. This way, you don’t need to do a trial and error to find out which topic and structure to useso you can have more viewership.
Bucket Brigades
Also from Brian Dean, this strategy has been used by salesmen in writing letters to prospective clients.
Bucket brigades is simply the use of terms like, “Look, “See this,” “Here’s what,” “The two common problems are,” and “Stay with me,” among others. If you notice, these terms will make you scroll down because they demand attention from readers. They are great statements that will hook readers to keep reading.
SEO Keywords and their Synonyms
We all know the importance of inserting keywords that are aimed at increasing our rankings in Google. Whether or not you know how to research for keywords, this is one of the fundamentals of a good blog post.
However, Google has grown more intelligent these days that using the same keywords frequently in the post is not enough to give you a high ranking. Google has to see what we call the LSI seasoned in your post. LSI stands for Latent Semantic Indexing which refers to keywords related to your main keywords.
Simply put, you also have to season your post with keywords that are synonymous or closely related to your main keywords so that Google can pinpoint where you want to rank.
For example, if you want to optimize your blog post for ‘baby bottles,’ you can’t just use this term and mention it frequently in your article. You have to use words like ‘feeding bottles’ or ‘baby feeding bottles’ so that Google will understand that you want users to find you when they look for feeding bottles for babies.
Case Studies
When you look at Neil Patel’s blog posts, you will find each of them filled with case studies from beginning to end.
Case studies refer to statistics and published research works related to the topic you’re writing about. Without a case study, your blog post will just be a collection of opinions without solid facts to back them up.
Sentences or paragraphs showing statistics about your topic will boost the credibility that your post needs for people to trust you.
Headings
Another key element of an effective blog post is the presence of headings. Headings give your post a direction so that readers will easily find hints on what the post is all about.
Make the headings relatable and easy to understand so your readers will be able to grasp how your post can help them by simply looking at these headings.
At the end of the day
These five key elements can only do so much in increasing your Google rankings but they can never replace a great research work that you put in and the ability to clearly communicate information to your readers.
Make no mistake.
These key elements that we’ve discussed is not a guarantee of wide viewership. There are tons of other factors to consider to make that happen. But as a beginner, these elements will open your eyes to the competition you are up to and hopefully, give you a good fight.
How sure are we?
Well, as sure as our sources are, because these tips are from SEO experts themselves, like Brian Dean and Neil Patel, who have studied the Google algorithm for many years. These blog writing techniques gave them over 100% increase in viewership and they have the numbers to back it up!
This article was originally posted Mom Marketing Coach
Blog Tips, Blogging, Mom Marketing Coach |
Apps That Make Your Mom Blog Appealing
Mompreneurs and Mom Bloggers belong to a unique species of bloggers. We have specific needs and circumstances that set us apart from the ordinary bloggers out there, namely, we are the busiest of them all!
While the other members of the “bloggerverse” have all the time in the world to take photos for their blog posts, design graphics in Adobe Illustrator or InDesign, and research for the most popular keywords to pump up their SEO, mom bloggers like us have only one go-to place for all of these – Google Images. Sadly, googling images for your blog has more disadvantages than you can imagine, like getting yourself sued for infringement, having duplicate content in your blog, and getting images with poor quality, to name a few.
But you know, this does not have to be the case. Your Mom Marketing coach is right here to help you add beautiful graphics and images to your blog posts, without spending too much time which we don’t really have. In this blog post, we’ll talk about the very helpful apps and websites that you can use to add creativity to your posts and to help you become more productive in your mom blogging journey.
Mangools KWFinder
Let’s begin with the most helpful of all. KWFinder is an app that will help you find the high-ranking keywords in a specific topic. For instance, if you’re blogging about baby items, you can search for topics like baby shoes, baby dresses, or baby toys and you’ll find popular keywords for these specific topics. The keywords are ranked based on how frequent they are searched on Google. Mangools KWfinder even tells you the level of competition for that keyword so you’ll know the fight that you’re up to if you want to rank for it.
Unsplash
Technically, Unsplash is not an app, but a website where you can find amazing images taken by professional photographers from around the world. Mind you, this website does not accept average-looking photos but those that are striking, clear, and cut-above-the-rest. Go ahead and type unsplash.com in your URL and see what we mean.
Canva
Some people say a picture can say a thousand words and it has never been true for mom bloggers who want to make an immediate impact. The challenge here is to create compelling posts with catchy graphics that can capture your audience’s attention. Fortunately, there’s Canva to save the day. This app has what you need to make your blog posts more friendly to the eyes. You can choose from their set of free templates and progress from there. There is a wide variety of fonts, graphics, and shapes you can add to spice your post further. And if that’s not enough, you can pay a small price for some of their premium design elements. With Canva, you’re one step closer to having professional content without having to pay for a graphic designer.
Buffer
Now that you’ve got your attention-grabbing content, it’s time to share them on your social media accounts. Ideally, you should allow a few minutes of your time every day to post so your engagement will rise through the roof. A good tool to have in your arsenal is Buffer.
Basically, Buffer helps you have a more organized experience when posting on social media. What this app does is give you a way to schedule your posts in advance. If you want, you can create a series of posts in one sitting and you’re done with your social media tasks for the whole week. You can even set Buffer to post to different social media websites, such as Facebook, Instagram, and Pinterest, among others. In doing so, you can just sit back and relax while your audience grows exponentially.
Slack
Let’s face it, you can’t do everything all on your own. If you do so, you run the risk of missing your deadlines or putting out content that won’t have any positive effect on your goals. It’s much better to have a team to help you run your blog and your different social media accounts. If this is the way you want to go, you better take a look at what Slack has to offer you.
In its core, Slack provides you with the means to connect with people within your team without all the fuzz. You can create groups that revolve on a specific task and invite members of your team there. For instance, you have several people working on your social media engagement. All you need to do is create a group and you can focus on their development in one specific place.
There’s no need anymore for tons of e-mails and losing track of those important conversations in the process. Plus, Slack is better than the other apps in the market because it’s dedicated to giving you an enhanced communication experience with you and your team.
Trello
For some mom bloggers and mompreneurs, having a space dedicated for your files is heaven-sent. You no longer have to rummage your hard disk for that one photo you need to create a blog or social media post. This is the benefit of using Trello.
This app is all about organization. You can create numerous cards and organize them by columns. You can attach your files to these cards and add some important information to them. You can even take this app to the next level by labeling them with various colors so you can remember their specific purpose better.
In addition, Trello allows you to link these cards to your Google Drive account so there would be a seamless way to access your files. When you use this app with Slack, you and your team will have a trouble-free time communicating and organizing your content. Now that’s something priceless for any mom blogger.
This article was originally posted at Mom Marketing Coach.
Blog Tips, Blogging, Blogging Success |
Brainstorming for Your Mom Blog Content
Once your mom blog is up and running, or even before you’ve ever started, you’ll find yourself always needing new ideas for content. For a beginner, this can be super intimidating.
How are you supposed to come up with a constant stream of ideas?
Are there even enough things to write about?
Well, I’m here to show you how to not only find great ideas to write about but also how to always have a fresh idea in your back pocket when you need it.
Let’s get started!
Finding Inspiration
To start, you need some good old inspiration. Fortunately, it isn’t as hard to find as you may think!
Inspiration comes from many places, but above all else, inspiration comes from your passion for a topic. If you love the niche you’re writing about, you should have no shortage of inspiration when you begin your blogging journey.
Of course, sometimes you hit a rut and the inspiration well runs dry. Don’t panic! Try answering a few of these questions to give yourself some ideas:
- What do people need to know about my niche?
- What would I be excited to talk about within my niche?
- Who cares about my niches, and what can I teach them?
- How can I help the people in my niche?
Researching Your Niche
If inspiration fails you (don’t worry, it’s natural!) then it’s time to turn to your competitors and the fellow blogs in your area.
This doesn’t mean you should copy these blogs; rather, you should focus on what they aren’t writing about. What holes are they leaving in your topic that you have the knowledge to fill?
For example, if you blogged about the best kitchen equipment and saw other bloggers in your niche blogging all about crockpots, you probably don’t want to write a long post about crockpots right at the same time. However, what about writing about all the different recipes you can make in a rice cooker, something many people already have! They’re cheaper than crockpots and can fulfill many of the same functions.
By taking this new approach, you’re helping solve a problem for people who can’t afford a crockpot but have a rice cooker, or for people just looking to mix it up. You can do the same thing in whatever niche you write in! So look carefully at the topics others are discussing in your niche and see how you can expand upon them, make them better, or find a new angle unique to you.
This is a great way to brainstorm content for your mom blog and is an effective supplement when inspiration runs dry.
Solving Your Own Struggles
Another great way to find content ideas for your blog, especially when you’re just starting out, is to think of ways to solve your own struggles. As they say, necessity is the mother of invention!
Start by identifying the things you struggle with within your niche. Perhaps you are a chef, but struggle with your knife skills, or you sew but struggle to embroider. It’s likely that others reading your blog experience these same struggles!
Once you’ve identified what you have difficulty with, do your research! Find solutions to these problems, or make some of your own. That right there is the topic of your blog post, maybe even your next five blog posts. You’ve just solved a clear problem for your niche, have collected or created valuable information, and all of that work is well deserving of becoming content on your blog!
Keeping a Notebook
Finally, we come to a content brainstorming method more focused on future-proofing than on finding content ideas now. However, if you take up this practice you’re setting yourself up for success, and for never having to worry about a lack of ideas again!
Our last method is keeping a notebook, and it’s surprisingly simple. All you need to do is keep a small notebook, legal pad, or computer document nearby. Whenever an idea for blog content strikes, write it down, in detail! You can organize this by topic or by date, but however you do it, this notebook will become an invaluable tool for you when you eventually hit a rut in your content creation.
Using this notebook of past ideas, coupled with the other three methods we’ve outlined about, you should be all set to continue putting out amazing content on your blog for years to come. Whenever you get stuck, just remember; there’s always more to write about when you know where to look!
This article was originally posted at Mom Marketing Coach.
