Blog Tips, Blog Traffic, Blogging, Blogging Success, Grow Your Audience, Marketing Tips, Mom Marketing Coach, Mompreneur |
Mom Blog’s Five Content Ideas
Social media marketing has been one of the most effective strategies in introducing a brand. It’s also a proven tool to sustain a good reputation.
The question is, have you been using social media to boost your business presence? And if you are, are you using it the right way?
These are the questions that we plan to address in this post. If you’re encountering problems like not knowing how to start in marketing your online shop or mom blog through social media or running out of content to share, you’ve come to the right place.
What we’d like to share with you first is that you can’t post just about anything in your online shop or mom blog’s social media accounts. But you cannot be too careful either that you tend not to post anything at all.
For us, the perfect balance lies in the diversity and sufficiency of content that you share in these accounts. Here are some content ideas that will help keep your social media presence consistent.
Blog Posts
Obviously, if you’re a mom blogger with your own blog site, you should publish these blog posts to your social media accounts. If you write once, twice, or even more frequently in a week, then you should have more content to post in your social media accounts.
Even online shops should have a blog page in their website where posts can be published. This is where your ideas, tips, explanations, and elaboration about your products and services can be written.
Quick notes on publishing blog posts to social media:
- Always upload an attractive featured image that goes with the link to your blog post
- Make a very short description as the caption for the link post
- Instagram doesn’t show a clickable link so you might want to shorten the URL of your post by using third-party apps or programs like Rebrandly
- Better to have a uniform caption across all social media accounts for consistency
Your Own Photos
Photos are eye candies. This has been proven by the popularity of Instagram as a photo-sharing site. People love sharing and looking at photos whatever those photos may be so make sure you show yours.
If you’re selling products from your online shop, share photos of them on some days when you don’t have any new blog post to share. If yours is a mom blog site, share a photo related to your niche and write a catchy caption for it.
Graphic Design
As we said earlier, the content of your social media accounts should be diverse. Aside from purely single photos or collage of photos, post graphics on some days too. This kind of content is more catchy than pure texts and it’s effective in delivering a message at one glance. It could be a graphic design of your promo for the month or an infographic explaining something on your niche.
If your mom blog is about parenting, you might want to share a creative infographic showing a day in a businesswoman-mom’s life. If you’re selling healthy baby products in your online shop, you might want to share graphics showing the advantages of those products. Extend your imagination and go as creative as you can. You have so much time to do that with 7 posts a week, one each day, or more!
Website Pages
Still not enough graphics, photos, and blog posts to share? Then post a link of your website pages to your social media accounts.
Publish a link post of your About page and write a very short summary of it as the caption. Share your Reviews page so your audience can see how trustworthy you are. You can also share links to your Service pages to tell everyone what you can do for them.
Use these website pages to introduce yourself, your products, and your services to your audience little by little.
External Sources
Now, we’re going offsite. You can make your social media posts highly diverse by sharing something interesting from another website every once in a while.
For example, if there’s a latest global news that everyone is talking about, share a link from a news site to your page and put a caption that people can relate to. The same strategy applies when there’s a local news in your country that’s worth sharing.
Some other external sources that you can publish in your social media accounts are links, videos, and photos about trending online topics. They will easily catch the attention of your audience so expect to reap thumbs ups and hearts when you post them!
Last Piece of Advice
Consistency is the name of the game in social media marketing. You cannot stop because you don’t have a content to post. Instead, you should keep looking for content so you’ll have something to share with your audience. This is how you start building and maintaining a strong presence in this marketing arena.
This article was originally posted Mom Marketing Coach
Blog Traffic, Blogging, Marketing Tips, Mom Marketing Coach |
Other Ways Mom Blogger Earn Income
Just recently, I came across an article that talks about mom-and-pop online stores which started small but are now earning hundreds of thousands of dollars annually.
These stores are not the Alibaba or the eBay type of shops but those that were established by ordinary people like you and me who just wished for better products in the market.
The only difference with them is that they are so passionate about what they wanted that they quit their jobs and took huge risks until they reached the peak of success. One such risk is to see zero income for the first few months of operating their online stores.
Just to be clear, we’ll not talk about tips on how to grow your online business today. You can find those tips some place else in our blog. What we’ll discover today is how to earn some more cash while you wait for your Mom blog or online store to be phenomenal.
When you take on the mom blogging journey, you must understand that you’re also taking the risk that it might take months or even years before you’ll receive profit from blogging. So if you’ve quit your job for this pursuit or you’re on your way to doing so, here are some home-based online jobs that you can apply to so you can earn additional income while you wait.
Content Writing
I suppose you’re an enthusiastic mom blogger with so much creative ideas running inside your head. The best place to use those creative ideas and excellent written communication skills is in the websites of clients who are looking for amazing writers like you.
This job does not require a college degree or decades of experience in writing. You can look for a specific niche or field where you’re most familiar with, and you can start sending your application letter and writing samples to clients hunting for content writers in that niche.
Content writing is so far-reaching in scope that there are thousands of topics to be written about, including technology and gadgets, health and fitness, home improvement, and a lot more! The niches are as numerous as the industries all over the world. Some require technical knowledge while some only require research skills and creativity.
Transcription
Transcription simply means converting an audio file into a written form. This job is so in demand these days because of the growing need for online reading materials and subtitles for videos published all over the internet.
An experience in transcribing audio materials is a plus but normally, clients only require typing skills and the right device to hear the files clearly. Earnings from this type of job range from $4 to $10 per page of transcription.
Paid Online Survey
Another job that awaits you is answering online surveys for companies. Online surveys are helpful measuring tools for these businesses. They use survey results to make decisions on how to improve their products and services.
Data Entry Jobs
This is one of the simplest jobs that you can find online. Any person of any age, with or without job experience, can do data entry. It could be as simple as transferring data from a Spreadsheet to a Word file to something more challenging like typing text from several images into a document. In any case, all you need are typing skills and familiarity with certain computer programs.
Graphic Designing
If you have experience in making graphic arts, this is a suitable online job for you. Many businesses are in need of artists who can produce appealing graphic design for their websites. Even without experience in this field, you can try this out if you can create basic graphics and if you’re familiar with programs like Adobe InDesign, Photoshop, and Illustrator.
Social Media Management
Social media marketing has become one of the most effective strategies in growing your business in this day and age. Contrary to what you might think, social media marketing is not simply posting appealing content in your social media accounts whenever you can. There is an effective way to publish and manage posts to convert likes and hearts into actual sales.
This is the job of a social media manager. So if you can reap hundreds to thousands of likes in social media, you might want to develop that skill and manage the accounts of clients looking for social media managers.
Virtual Assistant Jobs
Another hot online job these days is that of a virtual assistant or VA. Being a VA requires administrative skills like managing websites, online researching, sending and responding to emails, organizing files, creating presentations, and a whole gamut of admin tasks for a businessman or a company. Most VAs are paid based on the hours worked while some receive a weekly or monthly salary.
Final Words
If you will notice, these jobs that we’ve listed above do not have regular calling as part of the tasks. All of these online jobs only involve typing, research, and designing tasks that are perfect for mom bloggers and mompreneurs who don’t have a quiet working environment most of the time. These jobs don’t require fixed working hours as well because that would be very difficult for moms like us.
Now that you’ve learned about these income-generating jobs that you can do everyday as a mom blogger or mompreneur, we hope you’ll have a sense of financial security while you work your way up in the bloggerverse.
This article was originally posted Mom Marketing Coach
Blog Tips, Blog Traffic, Blogging, Blogging Success, Mom Marketing Coach |
Mom Blog Post 5 Key Elements
The goal of this article is not to impress you but to educate you.
When you start with your mom blogging journey, it’s like you’re back to that first day in your first job where you feel totally lost. The office looks like a large room full of experienced people who are ready to eat you alive the moment you do the first dumbest thing that you can do in that office, which you eventually will because you are clueless!
Now, know this.
The online world is not just a large room but a sea of 1.8 billion websites competing against each other for the attention of over 3 billion people who have access to the internet. Translated in simple terms, one person has 3 billion options on where to look at when they open their browsers.
Now that sounds like an oversimplification of things, but with that statistics, how can your Mom blog or online store stand out? Why will a user look at your website? Why spend a few seconds staying at your website when they have over a billion other options?
The answer is this: give them a reason to stay from the time they land on your page until they read the very last word.
In this blog post, you’ll learn not only one but five elements of a blog post that might keep a reader longer in your website.
There’s no better time to know this than now:
The power of your website to make readers stay is one of the first factors that Google considers in ranking your website.
Now, let’s begin.
A Great Structure
In our previous post, we talked about how to brainstorm content for your mom blog.
While you do this, take note of Brian Dean’s advice.
He said that it would be helpful to look into websites offering online courses like Udemy, Alison, and Open2Study to discover topics with huge viewership under your particular niche.
Focus on the courses which many people have enrolled to, especially those they paid for. The reason is obvious. If thousands or millions of people studied that course and even paid for it, then that much people will also be interested in your blog post if you write about it!
The next step is to look into the curriculum of that course and use it as a basis for your structure. This way, you don’t need to do a trial and error to find out which topic and structure to useso you can have more viewership.
Bucket Brigades
Also from Brian Dean, this strategy has been used by salesmen in writing letters to prospective clients.
Bucket brigades is simply the use of terms like, “Look, “See this,” “Here’s what,” “The two common problems are,” and “Stay with me,” among others. If you notice, these terms will make you scroll down because they demand attention from readers. They are great statements that will hook readers to keep reading.
SEO Keywords and their Synonyms
We all know the importance of inserting keywords that are aimed at increasing our rankings in Google. Whether or not you know how to research for keywords, this is one of the fundamentals of a good blog post.
However, Google has grown more intelligent these days that using the same keywords frequently in the post is not enough to give you a high ranking. Google has to see what we call the LSI seasoned in your post. LSI stands for Latent Semantic Indexing which refers to keywords related to your main keywords.
Simply put, you also have to season your post with keywords that are synonymous or closely related to your main keywords so that Google can pinpoint where you want to rank.
For example, if you want to optimize your blog post for ‘baby bottles,’ you can’t just use this term and mention it frequently in your article. You have to use words like ‘feeding bottles’ or ‘baby feeding bottles’ so that Google will understand that you want users to find you when they look for feeding bottles for babies.
Case Studies
When you look at Neil Patel’s blog posts, you will find each of them filled with case studies from beginning to end.
Case studies refer to statistics and published research works related to the topic you’re writing about. Without a case study, your blog post will just be a collection of opinions without solid facts to back them up.
Sentences or paragraphs showing statistics about your topic will boost the credibility that your post needs for people to trust you.
Headings
Another key element of an effective blog post is the presence of headings. Headings give your post a direction so that readers will easily find hints on what the post is all about.
Make the headings relatable and easy to understand so your readers will be able to grasp how your post can help them by simply looking at these headings.
At the end of the day
These five key elements can only do so much in increasing your Google rankings but they can never replace a great research work that you put in and the ability to clearly communicate information to your readers.
Make no mistake.
These key elements that we’ve discussed is not a guarantee of wide viewership. There are tons of other factors to consider to make that happen. But as a beginner, these elements will open your eyes to the competition you are up to and hopefully, give you a good fight.
How sure are we?
Well, as sure as our sources are, because these tips are from SEO experts themselves, like Brian Dean and Neil Patel, who have studied the Google algorithm for many years. These blog writing techniques gave them over 100% increase in viewership and they have the numbers to back it up!
This article was originally posted Mom Marketing Coach
