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How To Optimize Your Mommy Blog For SEO
SEO, or search engine optimization, is something that online marketers talk about all the time, but what exactly is it? Better yet, how can you use SEO if you have no prior experience?
To answer these questions, we have created this quick guide to SEO for Mommy Blogs. In this article, we will cover SEO, SEO types, and 3 easy ways to enhance your blog’s SEO. Let’s get started.
SEO: What Is It?
As you probably know, “SEO” stands for “search engine optimization.” As the name suggests, SEO optimizes your blog’s content so that it can rank higher in the search rankings, making it more likely that people will land on your blog. In other words, SEO is the practice of increasing the quality and quantity of website traffic by enhancing your search engine results.
Although SEO makes search engines better understand your content, SEO is also about knowing what people want and anticipating their questions. If you do not incorporate SEO into your Mommy blog, it is unlikely that others will find your site, let alone find it helpful for their issues.
Types Of SEO
In general, there are three main types of SEO: on-page SEO, technical SEO, and off-site SEO. Let’s take a quick look at all three types.
On-Page SEO is about optimizing the content on your blog through keyword research, content creation, and keyword optimization. The purpose of on-page SEO is to make it easy for search engines to understand the topic of individual pages. For those who are new to SEO, you will want to begin with on-page SEO.
Technical SEO relates to non-content aspects of your Mommy Blog. This includes backend structure, foundation, and site speed. The purpose of technical SEO is to make your blog more readable and user-friendly. This SEO type is more difficult to use if you are not familiar with website building and may require a professional for help.
Off-Site SEO is about boosting your website’s credibility, authority, and reliability. In other words, it’s supposed to show search engines and searchers that your information is reliable, helpful, and factual. Off-site SEO is easy to implement and should not be ignored.
3 Best Ways To Optimize Your Mommy Blog
Now that you know what SEO is, let’s look at the 3 best ways to optimize your Mommy Blog.
- Keyword Research And Optimization
One of the most important ways to optimize your blog is by doing keyword research and optimization. Optimizing your keywords will let search engines hone-in on the specific topic of each page. You can research keywords through a variety of tools online like the Google Adwords Keyword Tool.
Once you know what keywords to use, you need to utilize them in your posts. Try to include the primary keyword in the title, introduction, conclusion, headings, title tags, meta descriptions, and body. More so, use secondary keywords throughout the body.
Another way to optimize your content is by including the main keyword in the file name of photos. Additionally, change the alt text field to a brief but keyword-rich description.
Another important way to enhance your blog’s SEO is by focusing on your links. The links will serve to enhance your off-site SEO, making your blog appear more factual, reliable, and credible. Of course, there are specific ways to use links:
- Only link to other sites that are reputable and credible
- Link to sites with large backlink profiles
- Only link to sites that are directly relevant to your page
- Anchor the link into the text (natural linking)
As you link to other sites, many online creators will start linking to your site as well.
- Deleting Duplicate Content
Finally, the third way to optimize your Mommy Blog is to delete any duplicate content. Duplicate content is any content that appears in more than one place or has more than one URL. For example, you may have two locations for the same blog entry on your website.
It is important to remove duplicate content from your blog because search engines will have trouble knowing which location is the better of the two. As a result, it can make both locations appear lower on search rankings.
Final Thoughts
SEO is a great way to boost the credibility and exposure of your Mommy Blog. To find out more about SEO, check out our courses and services related to SEO.
This article was originally posted at Mom Marketing Coach.
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Writing Tips for Irresistible Mommy blog
You may write the most poignant, helpful, inspirational, unique mommy blog ever, but if you have a lousy headline, only your most devoted subscribers will read it. We’ve looked at what the experts have to say and have compiled the ultimate list of headline-writing tips. Here is how to make the content on your mommy blog irresistible to readers.
1. Determine the purpose of your piece.
When you sit down to write, you may have a general goal in mind. For example, maybe you want to write about how your twins had a stomach bug. They were throwing up literally at the same time, and you wanted to share this unique experience with your readers.
As you write, the purpose of the piece will unfold. Maybe you are writing the article to be informative, and you want to tell others what remedy seemed to calm your kids’ stomachs, (and it wasn’t 7-Up!). Perhaps you are writing to entertain because if you can’t find something funny to say about two kids throwing up at once, you are a lousy writer. Finally, you may be writing your blog to inspire other moms to keep fighting the fight, even if they have a lousy day.
Once you have figured out your purpose, you can start writing your headline. Did your article turn out to be a tongue-in-cheek “how-to” guide? Did you end up writing a more serious piece about the importance of getting flu shots? Or is your piece a diary entry that reads like a “typical day in the life” of a mother with twins?
Your headline should be based on the purpose of your article. If your readers are expecting something funny based on your headline, they will be irritated if they are blasted with a blog about illness or disease.
2. Be informative but titillating.
We know this oxymoronic statement may be more confusing than helpful, but this combination of enlightening and exciting should be your goal. Think about what topics and ideas would appeal to other moms.
3. Pay attention to the length of the headline.
The data is all over the place on the perfect length of a headline. Some say it is dependent upon your platform. While the most shared stories on Twitter have between eight and 12 words in the headline, Facebook headlines receive more attention if they have between 12 or 14.
One study says that your headline should be between 60 and 80 characters, while others say that the magic number is 100.
Use these various studies as an approximate range for the perfect headline length.
4. Consider using keywords in your headline and subhead
One way to increase traffic to your blog is by researching and using keywords throughout your pieces. While keyword headlines may be less tantalizing than other headline-writing methods, those specific phrases may help draw appropriate readers into your content.
For example, perhaps you are potty-training a child on the spectrum. Your keyword research may be able to tell you if you should use the phrase “toilet training” or “potty-training.” Or “spectrum” or “autistic.” Using the most common words will bring the people to your article who need your advice.
5. Use numbers in your headlines.
The number strategy is used all over the place. Those who study say internet traffic say that including a number, preferably an odd number in your headline, increases the chances of a person clicking on the article. This seems silly, and no one can seemingly say why this is true.
But as you can see from this article’s title, we aren’t above trying those silly-sounding strategies to increase our readership either. We also read that writing a blog while wearing blue plaid pajama pants helps increase readership, so we are trying that strategy too.
6. Use strongly worded phrases in your headlines.
“Here are a few gift ideas that your child may or may not like for the holidays.”
In reality, the toys on your holiday gift idea blog will not appeal to every child. Your own kids may not even like the gifts you included on the list. Regardless, you need to sell your list like you have researched every toy across all time and created the definitive list.
Use words like best, worst, love, brilliant, surprising, shocking, big, huge, and hate. Use phrases like “how-to,” “a new study found,” “science says,” “why you should,” or “step-by-step guide.”
7. Test different strategies.
Your blog and audience are unique. One of these headline-writing strategies may sell to your readers while another may act as a big turn-off. To determine which approach works best for your readership, run a test.
Post your articles twice using two different headlines. See which headline draws more readers.
According to Copyblogger, 80% of a website’s visitors will read the headlines. Only about 20% will go on to read the copy. Our goal today is to help you write headlines that will increase your readership. Isn’t that why you decided to write a blog in the first place?
This article was originally posted at Mom Marketing Coach.
