Recycling Blog Posts For a New Content
Whenever you research a blog post, you often find way more content than can ever be used in a simple 500-word post. Sometimes it feels like you’ve become an expert in a particular field or niche, only for most of that hard work to go away during the writing process.
Sometimes you can even get burnt out on blogging, and it happens to even the most dedicated of mommybloggers. The words just don’t flow, and you are stuck. If you find yourself in one of these positions, there’s a simple thing you can do to create some epic new content from your old stuff.
Recycling blog posts is something everyone does. They might repost some of their older stuff for a few weeks or hire guest posters to fill the void, but there’s more to using your old stuff than that.
Take a look at these ideas and see how to upscale content recycling for a new audience.
Host a Podcast
You’ve got a lot of excess research that is sitting by the wayside once you hit publish on that 500-word blog post. Instead of letting the research, and the time you spent gathering it, go to waste, use it instead.
A Podcast can be an excellent companion to your blog, allowing you to take a deeper dive into particular topics or themes. The audio format also does this without presenting a massive wall of text to your reader. While most mothers won’t sit through and read a 3000-word article, they will find the time to listen to a half-hour podcast.
A podcast also gives another avenue to reach your listeners, allowing you to promote the blog on the podcast and the podcast on the blog. You don’t even need a fancy setup, as recording with your phone and computer, then editing with a free software can get you out to the races in minutes.
Write an Ebook
If you’ve been blogging for many years, chances are you’ve got tons of blogs on tons of topics. If you have too many blogs, then it can be very hard for your readers to find what they are looking for.
For example, if you have ten posts on diapers, with three from 2002, five from 2008, and two from 2020, how long will the average person look for all ten posts?
But what if you made a compilation? Turning blog posts into an ebook is another great way to recycle your content, and you can write a few posts about the process of making the book. Create ebooks around specific themes and then post them for download on your website, or have them be part of your email marketing.
The best part is, just like with podcasting, there are loads of free programs that will turn your blog posts into a correctly formatted ebook!
Host a Webinar
If you’ve got several list articles on your blog (‘The top ten tips for a working new mom’), then you can easily host a webinar with those tips. You just need to create some PowerPoint slides and then talk about each tip.
To make the webinar worthwhile, though, you’ll want to go deeper into each tip and share some information that isn’t in the blog. This is where all that extra research can come in real handy, giving you plenty of accessible content that you don’t have to work for.
You can even expand the webinar into a fully-fledged marketing event, where you offer to give away a free gift at the end to anyone who stays. Market the value of that gift, and people will flock to you.
Recycle in Style
Needing to recycle old content isn’t a bad thing at all; in fact, many bloggers do it. But to get your readers interested in the recycled content, you need to put some sort of spin on it. Telling the old content in new formats works, as does going deeper into the topic.
You’ll find out what works best for you and your audience with time. Don’t be afraid to try new things, and look back at your old blog posts for inspiration. Maybe there’s a theme you can build a webinar around, or maybe commenters keep asking the same questions that would be best explored in a podcast.
Think big and think new, and your audience won’t even care that the information is the same. Like kids, they just want the information to be presented to them in a new and exciting way.
This article was originally posted at Mom Marketing Coach.
