Become Local Influencer Mom Blogger
Marketing experts have conducted interesting research to determine how millennials pick products or services to purchase. It shouldn’t be a surprise that old-school forms of advertising do not speak to people in their thirties. Instead, they are more likely to be swayed by the advice of a knowledgable person in their circle of social media friends.
Marketing experts are using this knowledge. Instead of making appointments with TV stations to buy local advertising spots, they are reaching out to local influencers to try to develop a relationship. Of course, this relationship will ultimately benefit the company as well as the influencer.
How do you become a local influencer with your mommy blog? It is important to know that becoming a local influencer is not going to happen overnight. It may take years of work until you are in a position of power.
Here are some tips on how to become a local influencer.
Find your niche.
We have said it before, and we will repeat it. One sure-fire way to increase the number of followers is to find your mommy niche. The choice may be yours, or it may be thrust upon you.
Examples of niches may include
Children’s fashion
Topics about ADHD
Childhood nutrition
Vegan children
Kids with peanut allergies
Special needs children
Homeschooled children
Children with dyslexia
Children with sleep issues
Musical kids
Kids who love crafting
Children and horses
Teaching kids to garden
Teaching your kids about the tenants of Catholicism, Christianity, Judaism, Islam, etc.
Country kid issues
Raising your child in an urban area
Kids who love soccer/dance/gymnastics/volleyball/football/wrestling/lacrosse/swimming
The possibilities of niches are endless.
- Grow your blog.
Work hard to give your blog some substance. Add photos. Write snappy copy. Give your readers valuable information.
This takes time and patience, especially if you have multiple kids or a full-time job. As you grow your site, you can scroll through your work with satisfaction. You will celebrate each time you meet a milestone of followers.
- Schedule a consultation with an SEO expert.
Once you have worked on developing your voice, consult with an SEO strategist. Tell the strategist that you hope to become a local influencer.
There’s no need to find someone in your local area. Instead, look for someone who can assist you with your content strategy. He or she should be able to give you a list of keywords and phrases to use in your blog to make sure it can be easily found by people searching specific kid-related topics.
- Improve your content.
Take the advice you received from the SEO expert to improve your content continually. He or she may recommend that you add more tutorial videos to add to your blog. Perhaps the expert will encourage you to develop Pinterest-worthy posts. Maybe the photography on your blog is mediocre and needs to be improved. Regardless, learn a little bit each day to create the best mom blog that you can. - Check out influencers from other areas.
Do you want to write the ultimate blog for parents with dyslexic kids in Baltimore? Check out the work that is being done in other areas of the country. See how other bloggers present tedious information regarding state education mandates and tutors for dyslexic kids in your area. - See what websites pull up about your subject in your local area.
Learn from the websites that appear on the first page of a Google search in your area. What type of content appears on these sites? How is the information presented? - Finally, reach out to businesses in your community.
Once you have developed a following and your rank has continued to grow, reach out to businesses in your community that serve the same population as you do. Discover ways you can work together to give your readers and their customers quality information that would be mutually beneficial to both of you.
Perhaps you will agree to share a link on your page for private horseback riding lessons in exchange for discounts for your child. Maybe a local kids boutique will give you items at a discount for a mention on your blog. Perhaps the local plant store will donate seedlings for your children’s garden in exchange for a shout-out in your blog.
Final Thoughts
Your newfound deals and status as a local influencer may cause you to relax a bit and not post as much new content as you did previously. Unfortunately, followers are fickle. Take care to make sure you are consistently providing brand-new content for your readers, so you can keep the relationships with the companies that you developed.
This article was originally posted at Mom Marketing Coach.
