Using Pinterest to Promote Your Mommy Blog
Last week, we began our discussion on how to use Pinterest to promote your mommy blog.
We advised you to create a free Pinterest business account. From there, we told you to develop a niche for your Pinterest Page so that followers could find your board based on their needs. We then gave you instructions on how to create a Rich Pin, which gets more attention than a regular pin. Finally, we discussed how to write a Pinterest bio that was rich in keywords.
Sorry to leave you hanging, but we have more ideas on how to use Pinterest to promote your blog.
Here are the next steps of the process
Determine the best blogs to pin.
Look at the content you have created. Which articles do you feel would be best for the Pinterest audience? Do a little keyword research by playing around on the website. For example, if you type “potty training” in the search bar, the first thing that comes up is “potty training boys.” The next is “potty training girls 2 year old tips.” The fourth search option is “potty training puppy.”
Do you have any content that would help anyone with those scenarios?
If you have decided to only post articles on your board offering nutrition advice for kids, you may search Pinterest for “hiding vegetables in kids food.” Others have searched for “hidden vegetables” or “picky eaters.”
Do you have any articles that would help anyone feed picky kids?
Although every type of content can be found on Pinterest, you may have the most luck with “how-to” pieces that other moms may pin to reference over time.
Choose an image to accompany the pin.
Choosing the best image to accompany the pin is one of the most critical steps in this process. Some bloggers develop a specific style that they use for each of their images. Having a style helps brand and identify their blogs. Others experiment on what images receives the most clicks.
Regardless of what image you choose, you must include text with your image. Otherwise, your beautiful photo that took 45 minutes to get right will be meaningless to the person browsing Pinterest.
If you have a rich pin, at least there will be some surrounding text to explain the image, but don’t rely on it. We told you last time that it sometimes takes Pinterest a few days to process your request for a rich pin.
Write a description of your pin.
Once a person clicks on your pin, he or she will see a description of what type of content they would receive once entering your website. Write a clear, concise sentence or two about what your reader will learn. Use different keywords to describe your content.
Pinterest allows you 500 characters when writing a pin description, but don’t feel as if you need to use every single character. Use hashtags to describe your pin as well.
Make sure your pins are searchable.
It would be a pity if you went through all this trouble only to find that your pins weren’t searchable. Go to your account settings and make sure the search privacy setting allows users to find your content.
Engage.
If you are an experienced mommy blogger, you know what “engage” means. If you are new to this gig, “engage” means to follow the people who follow you. Like and comment on your followers’ pins. Repin items that would appeal to your audience. Respond to comments on your own pins.
In short, become a part of the Pinterest community just as you did with the blogger community. Bloggers do not work in isolation. They work together to promote each other.
Make sure you have a “pin it” button on your blog.
There are a variety of online tutorials teaching you how to create a “pin it” button on your blog, but probably the easiest way to do it is to WordPress plug-in.
Having a pin it button will enable your subscribers to help you gain a larger following.
Rinse, Lather, Repeat.
Why stop with one Pinterest board for your blog? Have one board highlight children’s nutrition. Create another board to focus on the cheerleading mom community. One board can focus on potty training, and another can focus on strategies to help your child with homework.
Soon you will have created a one-stop-shop empire that will answer all the questions that have plagued parents since the beginning of time. Or at least you will be able to teach moms how to hide spinach in their child’s chocolate cake.
This article was originally posted at Mom Marketing Coach.
