Maximize Your Blog Results With These Tips!

Seven days in a week and on each of those days, more than a million blog posts are created. These posts include videos, content, photos and more. Posting content that is minimal and without character will not help you achieve the results you expect as a blogger.

Business growth is inspired or motivated by quality content that engages your readers. Remember, your post is competing against millions of others that are published. While genres may vary, many readers are drawn to unfamiliar genres simply because of the quality of their content and the amazing character and appeal that the images display.

If you spend a few hours of each day, researching, developing, and writing content, you are on the fast-track to becoming a full-time blogger. Publishing weekly posts can be quite overwhelming. It is less draining if blogging is your passion, but the need to create quality content is important, along with a few other strategies.

The purpose or intent of the blog has a huge impact on the tone and pitch of it. Generation of sales, providing useful information, and encouraging interactions are a few reasons that motivate bloggers to create posts. To develop or improve sales, bloggers should post quality content more often.

Businesses may see a vast improvement in sales if the quality of the content is above average. There are many other bloggers that are breaking stride by creating blogs that everyone wants to read. What makes their posts better? What causes people to navigate towards other blogs and away from yours? What are you missing or doing wrong? The answers to these questions will vary among bloggers. There is not a single formula to help you get it right with every post. Changes in marketing and social media engagement occur from day to day, and it’s easy to lose track of what works and what doesn’t.

Here are a few tips to help maximize the results yielded by your blog posts and help your posts to shine among the millions of others that are published daily.

1. Create a Strategy

Treat your blog like you would a business, especially if your plan is to generate income. Therefore, you should document your strategy by writing it down and following it as planned. It is essential for any successful business to create an outline of their goals, plans, marketing strategy, and projected outcome. Blogs require a similar effort and the concept is similar.

Bloggers should have an objective from which they can develop a mission statement. This statement is the foundation for completing things such as social media posts, outreach content, emails, and more. Content strategy and documentation are important tools for effective marketing of your blog.

Documentation of the following is ideal for building a successful blog:

• Plan your topics – prepare a month ahead by creating a plan for the type and topics of the content you will post. At times your brain will be cloudy. You will have vague ideas by may be unable to bring them to the surface. There are blog idea generators available to assist with ideas for blog topics. Utilize these tools to create interesting and eye-catching topics that appeal to readers. Organize a list of 10-15 topics for the month and add them to the calendar on the scheduled dates to post.
• Add to Google Calendar – add a topic to your calendar and work to ensure that it is out by that date. Abide by this schedule. Treat it like a deadline for an exam or academic paper. It is important to create a strict process of documenting important to-dos, as it is easy to allow other tasks to side-track you and get you off schedule. Schedule daily writing totals according to the number of posts you have scheduled each month. Remain consistent in your writing and always commit to complete the daily requirement.

2. Create Content that is Long-Form

Once you’ve documented and scheduled your posts, it’s time to begin writing. Be creative, consistent, and diligent in your writing. Short posts will not deliver the quality and informative content that readers look for in blogs. Write, read, rewrite, and read the post again. Make sure that you are pleased with the content and confident that others will find it engaging and informative.

When creating long-tail content, don’t lose the reader by adding fluff throughout the piece. Doing so diminishes the quality of the content and is not informative to readers. Most potential readers will not finish the piece and in many cases, never attempt to read your blog again. Create a blog post that performs and calls for action when necessary. Performance data and information that guides can rarely be written in less than 2,000 words. Research suggests that longer and more detailed blogs generate almost ten times more leads than short-form posts. Consider this for an example, posts that hold the 10^th position in rankings of internet searches are longer than 1,500 words. You can’t afford to write less than this and expect to compete with high-performance blog posts.

3. Implement Video into the Post

Online and social media video enhances a blog post tremendously. YouTube content is a prime example with more than a billion viewers logging in to view uploaded content. There is more than an hour of content viewed by each viewer daily. This is a key indicator that images and videos are positive additions to your blogs. Create a YouTube channel and use it to filter traffic through to your blog. The addition of videos is a primary method for increasing engagement and holding the interest of viewers longer. Remember to utilize a call-to-action in video posts and you will notice an increase in shares of your content.

These are just a few tips to help you reorganize or enhance your blogging strategy. There are many additional strategies that should be implemented with the above tips to successfully reach your maximum blogging potential.

This article was originally posted on Mom Marketing Coach

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